Nov 15, 2022
Why I’m Joining super{set} as Chief Commercial Officer
“You’re leaving Big Tech? In this economy?”
I’ve fielded some version of that dubious question every day since announcing my departure from Salesforce.
I joined Salesforce 6 years ago as part of the Krux acquisition. In my time, I got to work with and learn from some of the best and brightest in the industry, first as the Chief Strategy Officer and Head of Product Marketing for the Marketing Cloud, and more recently as the SVP, Marketing Strategy & Innovation.
At Salesforce, I focused on empowering marketers and growth leaders with the strategies, capabilities, and technologies to deliver exceptional brand experiences across channels and throughout the customer journey at scale — ultimately enabling companies to connect with their customers in new ways. And it was a great ride.
But the question shouldn’t be about what you are leaving; it should be about where you’re going and why?
The where is easy. I am thrilled to join super{set} as Chief Commercial Officer, where I will lead market strategy and development designed to accelerate super{set} companies’ growth in current, new, and expanding markets.
The why is also easy, but far more important. I’m locking arms with the founding partners, Tom Chavez and Vivek Vaidya, and the super{set} team to uncover novel ideas, liberate exceptional talent, and revolutionize how companies are founded and built. super{set} is a startup studio that founds and builds data-driven companies. We have a fund, but we only invest in companies that we found ourselves. Our focus at super{set} is turning the lessons of serial entrepreneurship into a process for founding startups in the best soil conditions imaginable.
Why super{set}, why now? I agree with my friend Vivek that there’s never been a better time to build for these three reasons:
- Abundant global talent
- Extensive product-led data + AI expertise
- Fortune favors the bold
I know what you’re thinking — is this really the right time with the world poised on the brink of recession, inflation on the rise, and software IPOs at a nadir? You bet your bottom dollar. Let me explain.
