In my last post, I presented the idea of a data network effect (DNE) and explained why we pay so much attention to it at super{set}. We established a DNE as

any computational process that, with trust and privacy, harnesses the power of data from a collective to generate better results for the individual.

When it comes to a DNE, your objective shouldn’t be to luck your way into it, but rather to design it intentionally into every aspect of your business. In this note I’ll unpack the three central design elements of a DNE (Trust, Contracts, and Architecture), illustrate…


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